Not only does NACA allow you to showcase in front of colleges for booking, they help with touring, too. Typically, during these conferences, artists do showcases or set up booths so the SGA folks can check out their work and ask them to come perform. Therefore, at NACA conventions, the new SGA members come to check out resources and other ways they can help build campus activity at their college. However, these students graduate, and the lineup changes every year or even every semester. Every year NACA puts on regional conferences, and the Student Government Associations from colleges across the US attend.Īs explained before, these SGAs are the ones that book the bands for football games, homecoming, and those weekend concerts. NACA is the National Association for Campus Activities, and this could very well change your entire outlook on the college market.
Here are some key tips to break you into that college market. You can do the math. Probably half of that went to party and event expenses alone. Similarly, despite the Animal House or Legally Blonde stereotypes, Greek systems have dedicated members and officers to handle social events, as well as committees that tend to help with logistics and payment. Speaking from experience, I know that my small liberal arts college's fraternities had an average of 50 or so members, each having to pay $1,000 a year in dues.
Greek Life associations also have similar marketing budgets. Student Government isn't the only group that makes college life easier. Also, they're creatures of habit if you get in the door once (and do well), they'll likely ask you to come back again.
VBOOK COLLEGE GIGS PROFESSIONAL
They generally have a healthy operating budget, professional sound crews, and tend to have staff that helps with setup and teardown.
They may think that the college market is just looking for cover bands, or they might think they won't vibe well with the market or that a college town may be too far out from their home base. But a lot of these reasons are simple misconceptions.įirst and foremost, colleges should be attractive to artists because colleges have money and resources. Annually, Student Government Associations (SGAs) book bands for football game pre-shows, homecoming events, Saturday concerts, and much more. Colleges can be an extremely profitable, fun, and rewarding market to tap into, but unfortunately, a lot of artists dismiss them as potential venues.
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